Article in the Observer today 4th May.
"Channel 4 executives stand accused of defiling the oldest hill-chalk carving in Britain. A gigantic eye, familiar to fans of the television game show Big Brother, has been daubed alongside the (Uffington) White Horse to promote the forthcoming series...Archaeologists have demanded an enquiry into how the National Trust granted permission for Channel 4 to disfigure the environs of the White Horse for such a tacky reason. Conservationists condemned the marketing ploy as 'sacrilege' after it emerged the Britain's biggest landowner accepted £2,000 to allow the logo to appear beside the graceful galloping outline."